About Us

                A proud creation of R & J Groups, where tradition meets innovation in the most vibrant way. Founded in 2023 by digital creators Ram Balaji and Keerthi Shrathah, who are well known as "Ram with Jaanu" and have amassed millions of subscribers, we are dedicated to crafting exquisite sarees, dresses, and accessories that celebrate individuality and inclusivity.

               Our journey began with a vision to redefine traditional attire, making it accessible and empowering for everyone. At The Label I, we believe that fashion is a powerful form of self-expression and a celebration of one's identity. Our sarees are crafted under The Label I, each piece inspired by the rich cultural heritage of India and designed to reflect contemporary elegance.

                In addition to our sarees, we proudly offer a stunning range of dresses through I Fashion Studio. Each dress is designed to blend contemporary style with classic elegance, ensuring that our collections cater to every occasion and personality.

                Our accessory line, Aurna by I, complements and enhances our fashion offerings. From elegant jewelry to unique adornments, Aurna brings an extra touch of sophistication and flair to every outfit.

                We are also proud to be the first in the world to launch Tribute sarees, celebrating Hollywood stars like Selena Gomez and Taylor Swift, Indian icons and cricket teams like CSK, RCB, and MI, as well as K-Pop sensations BTS. Our Tribute sarees are a unique blend of art and admiration, crafted to honor these global stars and their impact on popular culture.

In celebration of Pride Month, we held our first-ever runway show, showcasing a stunning array of sarees and dresses worn by beautiful individuals from the LGBTQ+ community. The show was not just a display of fashion; it was a testament to love, acceptance, and the breaking of stereotypes.

At The Label I, we are committed to sustainability, ethical practices, and supporting local artisans. Each piece, whether it’s a saree from The Label I, a dress from I Fashion Studio, or an accessory from Aurna by I, is handcrafted with love, ensuring quality and uniqueness in every weave and pattern.

Join us in our mission to celebrate diversity and empower every individual to express their true selves through the timeless elegance of our collections.

Thank you for being part of our journey. ❤️